Aug 6, 2009
Don’t work for clients. Create them.
Interesting interview with Jim Coudal of Coudal Partners at Design Glut.
Coudal Partners’ approach to running their business is both highly creative and extremely brave:
I don’t know what’s next! It’s kind of a joke, but we’re proudly “without business plan” in our 13th year. We’ve had a lot of things not work, and that’s OK too. If it’s a good idea and it gets you excited, try it, and if it bursts into flames, that’s going to be exciting too. People always ask, “What is your greatest failure?” I always have the same answer – We’re working on it right now, it’s gonna be awesome!
The willingness to chase opportunity and the openness to identify ideas led Coudal Partners from a documentary that flamed out to a jewel case business, ad network, and notebook—among other things—that didn’t.
It’s an inspiring way of thinking about how to get the most of a creative and entrepreneurial business.