Sep 22, 2009
No Niche Unserved — Fonolo
The history of weapons technology teaches that for advances in defensive capabilities beget advances in offensive capabilities, and vice versa. So more devastating bows and the first pistols led to the adoption of steel armored suits, which led to more powerful weapons which led to thicker armor, which … The same process repeated itself with the armored tank.
And it’s repeating itself today with a particularly insidious weapon employed by corporations everywhere: the automated phone tree.
Enter Fonolo. Fonolo has mapped the phone trees of hundreds of large corporations. You tell it who you need to talk through, and it will place the call, run the phone tree gauntlet, and call you at the precise moment you can talk to a real person.
I don’t know how well it works, but Fonolo proves at least one thing: the arms race between businesses and the customers upon which they depend won’t be over anytime soon.