Sep 1, 2009
Worth a Look
Qi Lui takes on Google. Interesting profile/puff piece in the NYT.
Y&R helps out with pop-up ad agency
Logo redesign examples: the good, bad, and ugly.
Extend your notebook's battery's life.
Mozart died probably of strep infection.
Practical whimsy, natural flaws. The essence of Dutch design (check out the photos of brilliant repairs).
Y&R helps out with pop-up ad agency
Logo redesign examples: the good, bad, and ugly.
Extend your notebook's battery's life.
Leave a medium amount unexplained to increase marketing effectiveness. Low gap and high gap headlines perform poorly.
Adobe Illustrator circa 1963 (really)Mozart died probably of strep infection.
Practical whimsy, natural flaws. The essence of Dutch design (check out the photos of brilliant repairs).
Secret society for executive assistants: The Seraphic Society
Preventative medicine may increase health care costs, according to CBO
Average gamer is 35, overweight, and sad.
Stories work because of mirror neurons:
Iacoboni conducted an experiment in which he showed people pictures that morphed together an image of themselves and one of their friends. Some pictures were more like the observer and some more like their friends. Then Iacoboni measured mirror neuron activity when observers looked at the pictures. He found that when the picture looked more like the observer, the observer’s mirror neurons fired more strongly.
In other words, the more someone sees himself or herself in the picture, the more his or her mirror neurons fire. The more people see themselves in you, the more they relate to you. They think, “This person is like me,” and since most of us like ourselves, they think, “I like this person.”
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