Feb 3, 2010
No Niche Unserved — Divorce Registry
In the UK, retailers are getting into the divorce celebration business. First divorce cards, then divorce cake and divorce parties. Now it’s a divorce gift registry.
Debenham’s launched its divorce gift list service on the heels of an increase in popularity of divorce greetings cards and divorce celebration parties complete with cake.
“If someone is getting divorce and they’re moving out of their marital home they may be living on their own for the first time in their life,” Debenham’s PR manager Ruth Attridge told CNN.
“There’s lots of things they don’t have because not everyone has two toasters so it’s something they’re going to need.
So, if you’re getting divorced, who do you call first? The attorney or the gift registry?