Vincent Laforet predicts that the age of the standalone camera is coming to an end. His is an interesting persoective and probabky right for the vast majority of users.
“Long story short: most companies are going to stop catering to the professional high end market. The market has changed enough in the past years so significantly, that’s it’s more likely that the average user is following a YouTube user you may never have heard of – as opposed to a highly decorated and respected professional photographer who is an “Ambassador” for a specific brand. We should all be paying attention to this trend… Brands follow the clicks and traffic – end of story. Today is all about “ROI” or “Return on Investment” or clicks that can be tracked and quantified.