Fake Snow, Real Money

Fake Snow, Real Money: The High-Tech Fight to Save California Skiing→


To varying degrees, this is a problem for the global ski industry. Among the 19 cities that have hosted the winter Olympics—including Calgary, Chamonix, Nagano, and Oslo—the average February temperature is up to 46 degrees, up from 32 in the 1920s. These days, everyone is making snow. And among them, Heavenly’s system is known to be one of the most expensive and sophisticated. If they can’t save their season, no one can.”