Life in an app-catered world:
Many services promote themselves as life-expanding — there to free up your time so you can spend it connecting with the people you care about, not standing at the post office with strangers. Rinse’s ad shows a couple chilling at a park, their laundry being washed by someone, somewhere beyond the picture’s frame. But plenty of the delivery companies are brutally honest that, actually, they never want you to leave home at all.
GrubHub’s advertising banks on us secretly never wanting to talk to a human again: “Everything great about eating, combined with everything great about not talking to people.” DoorDash, another food delivery service, goes for the all-caps, batshit extreme:
“NEVER LEAVE HOME AGAIN.”