Tesla is a Battery Company

Tesla is a Battery Company→

Interesting theory:

Tesla Motors started as a Car company, but they should now be considered to be a Battery company for three key reasons:

1.Tesla Leadership has Expertise in Batteries and Energy Systems.

2.Batteries Are the Most Important Component of an Electric Vehicle (EV)

3.Tesla can enter other Markets with the Battery Tech they Developed While Building EVs.

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An Engineered Drought→

Victor Davis Hanson on water hypocracy in California.

The Bay Area remains almost completely reliant on ancient Hetch Hetchy water supplies from the distant Sierra Nevada, given the inability of groundwater pumping to service the Bay Area’s huge industrial and consumer demand for water. But after four years of drought, even Hetch Hetchy’s huge Sierra supplies have only about a year left, at best. Again, the California paradox: those who did the most to cancel water projects and divert reservoir water to pursue their reactionary nineteenth-century dreams of a scenic, depopulated, and fish-friendly environment enjoy lifestyles predicated entirely on the fragile early twentieth-century water projects of the sort they now condemn.

Microsoft: An Open Source Windows Is ‘Definitely Possible’

Microsoft: An Open Source Windows Is ‘Definitely Possible’→

It’s a new Microsoft…

Microsoft’s software empire rests on Windows, the computer operating system that runs so many of the world’s desktop PCs, laptops, phones, and servers. Along with the Office franchise, it generates the majority of the company’s revenues. But one day, the company could “open source” the code that underpins the OS—giving it away for free. So says Mark Russinovich, one of the company’s top engineers.

“It’s definitely possible,” Russinovich says. “It’s a new Microsoft.”

Researchers Build Aluminum Battery that Can Be Charged in One Minute

Researchers Build Aluminum Battery that Can Be Charged in One Minute→

Faster please.

If there’s one major issue plaguing smartphones, smartwatches and other gadgets we use every day, it’s battery life. Now, a team of researchers at Stanford University has built an aluminum-ion battery prototype which offers several improvements over today’s ubiquitous lithium-ion batteries, including super-fast charging times.

The team’s aluminum-ion battery sounds like a dream come true for gadget manufacturers — a perfect battery with few flaws.

Until now, aluminum-ion batteries weren’t able to produce a high enough voltage, especially after many recharge cycles. But the prototype created by the Stanford researchers consists of an aluminum anode and a cathode made of graphite — a combination of materials that allows for producing sufficient voltage (about two volts), even after thousands of recharge cycles.

The battery can recharge in one minute, it’s flexible (meaning it can be bent to fit more snugly into various gadgets), and it’s potentially inexpensive, since aluminum is cheaper than lithium. Furthermore, the materials are safer than the ones in lithium-ion batteries, which can catch fire in certain situations. In contrast, the aluminum-ion battery won’t catch fire even if you drill a hole through it while it’s working.

Does Apple Watch Have a Big Pricing Problem?

Does Apple Watch Have a Big Pricing Problem?→

Maybe, but I’ll place my bets on the dolks in Cupertino knowing what they’re doing.

Third, the price range is extremely wide — in fact, it’s too wide, and that’s a big mistake. It’s rare for one brand to serve such a wide spectrum of customers – in the Watch’s case, $349 (somewhat accessible) to $17,000 (garishly expensive). Timex, for instance, targets the lower price range in the watch market while Rolex serves the high end.

The downside of this wide price range, from a brand perspective, is further complicated by the technology component of the Watch. When consumers see prices ranging up to $17,000, they tend to psychologically believe they’ll have to spend somewhere around the midpoint (say, $8,000) to get a “good one” (from a technology standpoint). The reality is the Watch’s technical performance is the same no matter what the price — the price differential is based on the various metals and adornments – -but this truth is obfuscated by the wide price range.